The Economic Times talks of a
sting operation conducted by a TV channel called News Express which shows that "undercover reporters agreed to manipulate
poll data". It adds "Clips
from the sting operation aired by the channel showed many pollsters agreeing to
produce favourable numbers by leveraging the so-called margin of error, a
statistical concept meant to indicate the quality of sampling and the accuracy
to be expected from survey results". The fact is that the manipulation
goes way beyond playing with statistical errors. The methods, and intentions,
are far more sinister.
But before that, lets look at who
has been the beneficiary of these fraud polls. One single party, the BJP. The BJP has been showing rising with
every poll, creating the illusion of a wave. The timing of the wave was always
suspicious. It rose with the appointment of Narendra Modi first as the poll
campaign chief of his party, and later, and at a much faster pace, after he was
made the PM nominee. If someone is paying off the field researcher to show a
favorable result, who could it be? I think we are smart enough to figure that
out!
The methods, like I said earlier,
are far more sinister than merely "leveraging" some "sample of
error". That's just the talk of a guilty man trying to drown his crime in
a lot of mumbo-jumbo. Of course, all researches have errors, but a research is
designed in a way that keeps error at an acceptable level. And depending on the
design and the sample size, certain data cuts are not permited because the error
would be too high. Error is central to any sampling; there is no surprise, nor
possibility of an excuse, in error rates.
But there are other more devious
ways used to manipulate results. A field researcher may simply
"fudge" the questionnaire, filling exactly what he wants to fill
without so much as bothering to ask the respondent for his/her views. Or
changing the respondent's answers even after recording them on the
questionnaire. Or entering the wrong responses into the "system" so
as to suit the sponsor. This is all too common because the field agency is
under pressure to deliver "cheap". Well, respondents deliver real
quick by filling the questionnaires all up at home, or resorting to the tricks
mentioned before! In the process, they also make themselves richer by a fair
bit. Don't believe this? Consider this. A 20,000 sample size research should
cost up to Rs 2-3 crores at current rates. If the fieldwork involves extensive
travel into remote villages, the costs could increase beyond this. Which news
channel has so much budget? Many of these news channels do 3-5 polls before an
election. How can they afford so many? I'll tell you how. They get it done
cheap! (For the official records, they say that the research costs are shared
with a newspaper, but in reality, that would only halve the cost....not make it
so affordable).
The second sinister reason is
even more sinister (perhaps). The researcher goes to a home, finds it to be a
supporter of an "opposing" party, and simply skips the home! Simple and damned effective! He then goes to
a home where he finds a supporter of his devious sponsor, and finishes the
interview there. Clearly, the results will make the sponsor happy!
A 3rd devious design is when
information of the "starting point" of the fieldwork gets known to
the sponsor in advance. The starting point is where, typically, a researcher
begins his survey, and to eliminate any sampling bias, he follows a "right
hand rule" to cover the first few houses he encounters. If this starting
point is known in advance, the sponsor plugs his messages into those homes in
advance, thus influencing the minds of those respondents.
This is why polls results are so
different from reality. In 2004 and 2009, the Congress was shown to be the
loser, just like it is being shown today. In both times, the BJP was expected
to "romp home". The reality couldnt have been farther from the truth.
The BJP was trounced, the Congress emerged stronger in 2009. Take the recent
assembly polls. All pollsters got AAP wrong. Why? Because maybe their sponsor was
not AAP! Simple....In all examples, the BJP is the biggest beneficiary of these
polls. Not surprising it is the only party that is opposing the Election
Commission's own view that opinion polls should be banned.
In today's ET, BJP spokesperson
Prakash Javdekar has given a silly statement "We haven’t yet demanded a ban because these are just opinion polls, and people vote on their own
considerations". Really? And how do people form their "considerations"?
ONLY and ONLY via media. Consider this. Most people think UPA2 is very corrupt.
How do these people have this opinion? Did any of them personally read the
CAG's report on 2G or coal? Did any of them do any "chai pe charcha"
(that hyped-up smokescreen to justify the fraud poll results) to unearth nuggets
of wisdom from scratch? No. They all read the papers and worse....watched the
news (often called Horror Entertainment Channels!).
The BJP's game plan could be to
influence the voters and make them vote for it. That is why they are creating
this bogus fear of a "hung Parliament", and the need for a
"decisive verdict". An otherwise moderate Hindu, worried about the
country's economic problems but not supporting the BJP's polarizing politics, could
be made to swing towards the BJP by creating the impression that it is
"nearly there". A Muslim who would traditionally vote for the SP in
UP would swing towards the BSP thinking "all" have shifted
loyalties....helping divide the Muslim vote and the BJP.
Influencing public opinion is an
attack on democracy. It is fooling the public. How can a party that does this
be trusted? Already we've heard of noted journalists like Sagarika Ghose,
Siddharth Varadarajan, Hartosh Singh Bal.....and dare I add the name of Tarun
Tejpal to this list....being ousted from their jobs for political reasons (they
are no Congress afficianados by the way). The party that influences public
opinion and gets after journalists won't think twice before muting out every
opposing voice when it comes to power. Don't believe it? See how Muslims in
Gujarat hardly have any voice left. They dont dare to even carry out a street
morcha! When Haren Pandya started to croak, he was silenced by someone (His
family accuses Modi; not proven though).
The real truth is that I
have always said that opinion polls were fraudulent. It's now been proven by
this sting operation. Fortunately, Times Now has said it wont use C-Voter
again. But will they use someone else who might be as fraudulent? The problem
is not with C-Voter. The problem is with the party that funds these
pollsters....the party that is shown as the beneficiary?