tag:blogger.com,1999:blog-1667715099331757257.post4742632892649949079..comments2023-05-31T05:25:51.153-07:00Comments on The real truth: Stop watching TV news - read the paper insteadPrashanthttp://www.blogger.com/profile/05179662957363875423noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1667715099331757257.post-42463472137377151732011-01-20T19:04:51.738-08:002011-01-20T19:04:51.738-08:00Totally agree with your appreciation of 24X7. Perh...Totally agree with your appreciation of 24X7. Perhaps it's the Prannoy influence that makes them retain some of the ethical values of old world journalism. Screaming at the top of your voice, not letting other people complete their sentences, being rude to interviewees, arriving at miserably wrong "instant" conclusions, not analyzing anything calmly or thoroughly 'cos you're too busy trying to find the next comment to criticize and sensationalize - this pretty much seems to be the way our TV media operates now. But doesn't this have a lot to do with the "marketing" culture that has developed since the 70s i.e. a view that everything is to be viewed dispassionately as a commodity for sale. If "news" therefore is viewed as a commodity for sale and maximum profit then surely we will look at whatever brand characteristics appeal to the right segments which we can monetize. So we will make serious analytical journalism not for a pride in that per se but because it'll cater to a niche market, if that niche market dies then we switch to another format and change our product. Professional journalism and ethics is irrelevant in that model. How does one reconcile the pride and dignity of a profession for itself with viewing it purely as a commodity for profit?Ranjit Madgavkarhttps://www.blogger.com/profile/12656014360746929029noreply@blogger.com